We build the machine behind your business. Nashville's AI automation company for service businesses.
Raystone designs, builds, and runs custom AI systems for plumbers, HVAC crews, roofers, med spas, dentists, and law firms: lead follow-up, scheduling, dispatch, marketing, reporting, and the phones. You stay on the work. The machine keeps the office moving.
The audit is a written document you keep, whether you hire us or not.
A typical night for the systems we run. Yours would look like this.
Eight systems, one machine
Every engagement starts with an audit, ends with a system shaped to your operations, and keeps improving every month. Eight things we ship, and the strategy behind them.
Workflow Automation
Your CRM, calendar, dispatching, email, and management software get wired into one pipeline. The back office runs itself while your crew does the work that pays. See how it works
AI Voice Agents
An AI receptionist answers every inbound call, books the appointment, qualifies the lead, and takes a detailed message, in a voice trained to sound like your team. Nobody sits on hold and nothing goes to voicemail. Explore AI voice agents
AI Chatbots
A chatbot on your website answers service questions in your voice, captures the lead's details, and hands the conversation to a human the moment it gets serious enough to need one.
Lead Follow-Up
Every quote, missed call, and form submission gets a follow-up cadence by text and email. The leads that used to slip away turn into booked jobs.
Custom Integrations
If your tools have an API, we connect them. If they don't, we build the bridge. Our middle and top packages include five or more integrations as standard.
Reporting & Analytics
One weekly briefing pulls calls, jobs, conversion rates, and pipeline value into a single dashboard, so you know exactly what the automation earned you.
AI Marketing & SEO Engines
An engine that writes and publishes content, keeps your Google Business Profile fresh, and works to get you found in Google and in AI search like ChatGPT, Claude, and Perplexity. Your marketing runs around the clock without another hire. More on AI marketing and SEO
Managed Marketing & SEO
Prefer it fully handled? We run local SEO, content, Google Business Profile, website builds, and paid ads as a managed service, tuned so you show up first when customers go looking. See the managed service
Kickoff to live in about three weeks
We consult, design, and install. Every build starts from how your shop actually runs, and it goes live in about three weeks.
Free audit
We map your operations and put real numbers on them: the hours you would win back every week, the money leaking out right now, and the new revenue the right automation brings in. It is how we both see if there's a fit.
Custom build
Two to three weeks of building, integrating, and training the system on your business. Voice cloned, scripts approved, calendars wired, every CRM field tested.
Launch and scale
Go live with monitoring on. We watch every call, workflow, and conversion through the first 30 days, then iterate with you monthly for as long as we work together.
Three ways to start
One partner behind all of them. Every package includes setup, training, and ongoing optimization in a 12 month partnership, scoped to your operations on a free audit.
Essential
For businesses tired of missing calls and chasing down leads.
- One custom workflow or automation
- Monthly monitoring and support
- Unlimited revisions
- 24/7 system monitoring
- CRM integration
- Automated follow-up sequences
Max
Multi-channel AI for businesses ready to scale operations end to end.
- Two to three custom workflows
- One AI voice agent included
- Priority support and monitoring
- Monthly optimization calls
- Unlimited revisions
- Five or more tool integrations
- Lead scoring and prioritization
Scale
Unlimited automations, multiple voice agents, white-glove support.
- Unlimited workflows
- Two AI voice agents included
- White-glove support
- Weekly strategy calls
- Custom integrations
- Multi-location support
- Revenue analytics dashboard
Pricing is quoted on the audit, based on the scope of your operations. No surprises after kickoff.
Why automation beats another hire
The honest math on what a system does against what a payroll line does.
| Category | Hiring an employee | Raystone automation |
|---|---|---|
| Annual cost | $45,000+base plus benefits | A fraction of thatno payroll, no benefits, no W-2 |
| Hours on the job | 40 hours a weeknever more than that | 168 hours a weekevery week, every holiday |
| Time off | 2 to 3 weeksvacation and sick leave | Zero days offno sick leave, no holidays |
| Ramp-up | 3 monthsonboarding, with mistakes | 2 to 4 weeksfrom kickoff to live |
| Capacity | One personhandling the workload | Unlimitedcalls, leads, workflows, scale |
Businesses that still answer the phone
If your customers call and book over the phone, our systems work for you. Eight industries we know cold.
- Plumbing
- HVAC
- Roofing
- Electrical
- Dental
- Med Spa
- Pest Control
- Law Firms
The person who builds it answers to you
“I started Raystone because the small businesses I grew up around deserved better systems, not just better salespeople.”
Kolton Stooksbury founded Raystone in Nashville to bring the AI strategy and custom infrastructure usually reserved for billion-dollar companies to the plumbers, dentists, and roofers running their towns.
When you hire Raystone, Kolton is the person who designs your system, builds it, and picks up when you call about it. The studio stays small on purpose. More about the studio
After the system goes live
“We were missing 30 to 40 percent of our calls. Now every single call gets answered. Our AI agent books appointments while we're out on jobs. It's like having a full-time receptionist for a fraction of the cost.”
“The automation workflows Raystone built saved us 20-plus hours a week. Follow-ups happen automatically, leads get scored, and we know exactly who to call first.”
“Raystone built a system that runs in the background while we focus on guests. Inquiries get answered, follow-ups are automatic, and the leads we used to lose now turn into bookings.”
The questions we get on every audit
What does Raystone Automations do?
We build custom AI systems for service businesses. Automated workflows connect your CRM and calendar, intelligent integrations follow up with leads on autopilot, and AI voice agents cover the phones. Every system is custom built for how your business actually operates.
How much does it cost?
We offer three tiered packages depending on the scope of automation you need. Pricing includes setup, training, and ongoing support in a 12 month partnership. Schedule a free audit and we will quote based on your specific operations.
How long does setup take?
Most clients are live within two to four weeks. Week one we audit your current operations and design the system. Weeks two and three we build and integrate with your existing tools. Week four is testing and launch.
What industries do you serve?
We specialize in service businesses including plumbing, HVAC, roofing, electrical, dental practices, med spas, pest control, and law firms. If you take inbound calls and book appointments, our systems work for you.
Do you only serve Nashville businesses?
We are based in Nashville, TN but build and support systems for businesses across the United States. Most of our work is remote, so we do not need to be onsite to deploy.
What is the difference between an AI voice agent and a chatbot?
A voice agent answers your phone calls and has natural spoken conversations with callers, booking appointments, taking messages, and qualifying leads. A chatbot does the same things over text on your website. Most clients use both.
What happens if the AI cannot answer a caller's question?
Our voice agents are configured to recognize when a call needs a human and either transfer to your team, schedule a callback, or take a detailed message. They never bluff.
Can the AI integrate with my existing software?
Yes. We integrate with most major CRMs, calendars, dispatching systems, and practice management platforms. If your tools have an API, we can connect them.
How long is the commitment?
Our packages are 12 month partnerships. Automation compounds: month one is setup and training, and by month six the system is booking jobs while you sleep. Customers stay past year one because it pays for itself, not because of the paper.
See what your business runs without you.
Book your free AI audit. Thirty minutes on your operation, and you leave with numbers in writing: the hours the machine hands back and the revenue it stops you leaking.
We only build for businesses serious about growing. Either way, the written audit is yours to keep.